The Hong Kong-based retailer reached 13.18 Hong Kong dollars per share as management laid out a roadmap for fiscal 2030, targeting a return on equity exceeding 25%. This financial performance, which outpaced broader market expectations, reflects a successful pivot toward self-operated stores and signature fixed-price product lines that have insulated the brand from typical market volatility.

Analysts at Citi noted that while the annual results aligned with projections, the company's forward-looking guidance on sales and margins proved stronger than anticipated. Despite trimming the target price from 16.70 to 15.40 Hong Kong dollars due to cooling market sentiment, Citi analysts raised their net profit forecasts for fiscal 2027-2028 by up to 9%. The firm remains confident in its ability to maintain sustainable growth across its storefronts over the next three years.