The company is using the global stage to promote its proprietary Chromagic-powered RGB MiniLED technology, aiming to capture the attention of sports fans with claims of more natural color reproduction. Visitors to the Hudson Yards pop-up can engage with interactive football installations developed in partnership with Adidas, as well as digital graffiti activities and merchandise giveaways. These zones are designed to simulate the intensity of match day, demonstrating how large-screen hardware can replicate live stadium environments within a residential setting.

Hisense remains a dominant player in the premium television market, currently holding the top global position in the 100-inch and over segment according to data from Omdia. By integrating pitch-side advertising throughout the tournament with slogans like "Innovating a Brighter Life," the firm seeks to solidify its brand identity as the originator of RGB MiniLED. This campaign follows a long-standing strategy of using major sporting events to bolster its international footprint across more than 160 countries.