Headquartered in Greensboro, North Carolina, Caracole has long relied on a mix of disconnected tools to manage its collections. According to Katie Coggins, Head of Merchandising, the reliance on email threads and disparate software created communication gaps that hindered execution. By implementing Centric PLM, the brand intends to create a single source of truth that integrates design, costing, and manufacturing into one shared environment.

The transition addresses the complexities of a vertically integrated business model that spans owned manufacturing and third-party factories. For Caracole, the goal is to reduce manual coordination and eliminate rework by automating the transfer of product information. Holly Gordon, Head of Marketing, noted that the platform will provide internal teams and global partners access to real-time data, ultimately smoothing the customer experience.

Centric Software’s CEO, Fabrice Canonge, emphasized that as product development grows more intricate, a clear foundation for data management becomes essential for luxury firms. Caracole expects this digital shift to support long-term growth while maintaining the design excellence that defines its presence in markets across Europe, the Middle East, and Asia.