The summit highlighted the role of Petal Ads in helping enterprises navigate the Chinese market through AI-driven audience targeting. A prominent luxury house utilized these tools to reach high-net-worth users of foldable devices, achieving tens of millions of impressions through high-impact visual campaigns. Similarly, a Southeast Asian tourism board integrated Huawei wearables and location services to build a 360-degree travel experience, resulting in hundreds of millions of exposures for their destination.

Beyond the Chinese market, the ecosystem is facilitating global service expansion. Hong Kong’s leading ticketing platform adopted Huawei’s hybrid architecture to streamline cross-border event bookings, while Türkiye’s BonusFlaş platform integrated NFC-based contactless payments into the HUAWEI WATCH 5 and GT 6 series. These collaborations demonstrate a shift toward embedding financial and logistical services directly into hardware, moving beyond standalone apps to create continuous, device-native user journeys.