The partnership transition marks a pivot toward direct fan experiences and expanded local initiatives. Rakuten will continue to support the Warriors' Women's Empowerment efforts and mentorship programs, while contributing more than $12 million to the Golden State Community Foundation. The organization will also maintain its role as the presenting partner for game-day arrivals, while members retain access to exclusive merchandise and a 10% cash-back incentive at the Golden State Shop.

To commemorate the extension, the franchise is partnering with Bay Area designer Gustavo Servin to launch the Warriors Golden Legacy Collection. This limited-edition line features upcycled merchandise crafted from previous Warriors jerseys. Beyond the merchandise, the deal establishes Rakuten as the longest-tenured partner in Golden State Valkyries history, integrating the brand into the team's social content series and in-arena activations. Since the partnership’s inception in 2017, the two organizations have secured multiple NBA titles and received the 2023 NBA Team Partnership of the Year award, cementing a relationship that has become a benchmark for professional sports marketing.