Jimmy’s Gourmet Bakery brings 40 years of industry experience and more than 350,000 square feet of manufacturing space across three facilities to the partnership. The company is well-regarded for its flagship Jimmy’s Cookies brand, the King Krumb line, and Ecce Panis artisan breads. By integrating these assets, Rise Baking Company intends to accelerate its innovation cycle and deepen its reach into the Northeast retail market.

Mark McNeil, CEO of Rise Baking Company, noted that the acquisition aligns with the firm’s strategy of investing in brands with specialized expertise and robust customer relationships. Howard Hirsch, CEO of Jimmy’s, emphasized that the deal preserves the bakery’s craftsmanship while providing the scale necessary for continued growth. Following the transition, the combined entity will continue to serve a diverse roster of national grocery chains, convenience stores, and quick-service restaurant operators.