Founders Gavin, Jamie, and Missy McCloskey launched the business in 2016 with a focus on simple ingredients and supply chain oversight. According to Missy McCloskey, the certification serves as external recognition for the operational standards they have maintained since the company's inception. The evaluation process scrutinized how the brand manages supplier relationships, supports internal staff, and interacts with its customer base.

This milestone signals a commitment to long-term impact as the brand scales its reach. Currently, the company distributes its products to more than 20,000 retail locations, positioning itself within the premium crunchy corn category. By securing this certification, the founders aim to solidify their focus on the brand’s core philosophy of finding value in simple, feel-good snacks.