Founded by Josh Murphy and Timothy Hagius, the venue functions as an exhibition space, retail environment, and gathering point. Its primary draw is HOME AND AWAY, an exhibition curated by the Paris-based collective Air Afrique that provides the first public look at The Manzano Heritage Collection. The display spans over 60 artifacts, including match-worn jerseys from Pelé, Diego Maradona, and Lionel Messi, alongside rare items from the New York Cosmos archives.

The programming segments the sport’s history into six thematic chapters, tracing its evolution from a pitch-bound game to a pervasive cultural force. Beyond the artifacts, the site hosts a pop-up café by former Real Madrid champion Sami Khedira and a concept store powered by SAP technology. This retail space emphasizes a seamless fan experience, linking product availability with digital discovery. The project also prioritizes accessibility, with 2,500 complimentary tickets provided by Cybex for local youth. Located at High Line 9 on 507 W. 27th Street, the exhibition remains open daily from 9:00 A.M. to 8:00 P.M. with tickets currently available via Fever.