Fans of the brand can enter the contest through Callaway Blue's Facebook and Instagram channels starting June 14, with entries closing July 15, 2026. Beyond the top prize, nearly two dozen charcoal grills are available for runners-up. Janis Galins of Callaway Blue noted that the promotion aligns the company’s signature crisp water—filtered for 30 years through the quartzite bedrock of the Georgia Appalachian foothills—with the tradition of outdoor American dining.

Since the Callaway family discovered the spring in the 1930s, the company has emphasized environmental stewardship as a core family value. Today, the water is bottled directly at the source in Hamilton, Georgia, and distributed across the Carolinas, Florida, and Georgia, with home delivery services available for Atlanta residents in formats ranging from single bottles to 5-gallon jugs.