The brand is utilizing the tournament’s massive reach to position its flagship UXS RGB MiniLED TV as the primary choice for sports enthusiasts seeking high contrast and color accuracy. Beyond the display hardware, the company is broadcasting its market dominance in the laser television sector, specifically highlighting the L9Q Laser TV as a solution for bringing stadium-scale viewing into residential spaces.

This marketing push extends into the kitchen and climate control sectors. Through messaging regarding the PureFlat Smart Series Refrigerator and the Air Master Air Conditioner, the company aims to frame its broader product catalog as an integrated smart living ecosystem. According to data from Omdia, Hisense currently holds the top global position in the 100-inch and larger television segment, a statistic the company is actively reinforcing during the international broadcast.