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Brooklyn’s VIBE TWLV Transforms Showroom Into Cultural Platform

Williamsburg’s VIBE TWLV is shedding its identity as a traditional retail space to launch SUPERNORMAL, a recurring cultural program. Starting June 27, the 4,270-square-foot facility at 50 Berry Street will host site-responsive collaborations that merge high-end fashion, art, and commerce into a single, evolving installation series.

Brooklyn’s VIBE TWLV Transforms Showroom Into Cultural Platform
Photo: Bio & News

The inaugural chapter, VAXINE: Artifacts From a Future That Has Arrived, features the Seoul-based jewelry brand known for blending digital sculpting with traditional sterling silver craftsmanship. VAXINE will occupy the space as both artist and designer, showcasing a kinetic sculpture alongside wearable pieces. While the opening activation occurs June 27, the collection remains on view through July 19.

Evan Choi, founder of VIBE TWLV and CEO of parent company BUYING SQUARE, designed the site to function as infrastructure rather than a static store. By utilizing modular fixtures and an open floor plan, the venue hosts everything from wholesale appointments to pop-up exhibitions. The platform intends to roll out four to six chapters annually, with each iteration pairing a new artist with a designer to redefine how physical spaces interact with retail audiences.

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