As the lead sponsor for the Chicago event, Spinutech aims to challenge traditional marketing metrics that no longer capture how modern consumers interact with brands. Russell, Senior Director of Business Insights, and Fisher, Associate Director of Content Delivery, argue that visibility now requires being surfaced and trusted across diverse ecosystems—from marketplaces to AI-powered recommendation engines—rather than relying solely on legacy search results.

The keynote, titled "Built to Be Found: The New Rules of Discoverability," provides a roadmap for marketing executives to identify authority gaps and adapt to machine-driven experiences. Beyond the stage, Spinutech will facilitate executive discussions focused on attribution and strategy in an AI-mediated environment. For many, the transition requires moving beyond website-centric data to address the entire customer journey, capturing demand long before a user clicks a traditional link.