Founded in 2025 by Connor Blakley of The DropOut Companies, JAMS markets itself as a health-conscious alternative to traditional frozen PB&Js, omitting seed oils, dyes, and high-fructose corn syrup while packing 10 grams of protein into each sandwich. The brand has already secured retail distribution at Walmart and Target, supported by an investor roster that includes Caleb Williams, Alex Morgan, and JJ Watt.

For McAfee, the partnership is rooted in personal history. He describes the peanut butter and jelly sandwich as a constant throughout his college career at West Virginia and his eight-year tenure with the Indianapolis Colts. After transitioning to a full-time media career, McAfee became a frequent consumer of the product on the set of his daily show, eventually leading to formal negotiations with company leadership. Beyond his capital investment, he will take an active role in creative direction and brand positioning, integrating the product into his social media channels and broadcast appearances as the company prepares for a nationwide summer expansion.