The partnership between ESL Pro Tour and AutoFull, established in April 2026, placed the M6 Ultra+ 2.0 Shiatsu and the M6 Ultra 2.0 at the center of the action. These chairs were designed to address the physical toll of marathon matches, integrating 3D Shiatsu massage, graphene heating, and dual-fan ventilation. AutoFull founder Anna Ding noted that the technology aims to sustain focus for elite athletes, a sentiment echoed by brand ambassador NiKo, who celebrated a Major championship victory at the event.

Beyond the tournament stage, the hardware is moving into the consumer market. AutoFull plans to roll out promotional pricing for both flagship models during the upcoming Prime Day on its official website and Amazon storefront. The company, founded in 2014, has positioned itself as a staple of the global competitive circuit, having equipped nearly 2,000 tournaments to date.