The rollout includes a variety of products, ranging from Sea Salt and Farmhouse Ranch Sweet Potato Chips to Super Veggie Straws and Kettle Potato Chips. By securing shelf space at CVS, Jackson’s is tapping into a broader demographic of health-conscious consumers who prioritize simple, recognizable ingredients. Brian Eason, Vice President of General Merchandising at CVS Health, noted that the brand’s focus on dietary inclusivity and clean labels aligns with the retailer’s strategy to diversify its wellness offerings.

Founded in 2013 by Megan and Scott Reamer in Crested Butte, Colorado, the company has grown from a kitchen-based project into a national player in the snack industry. The brand gained significant momentum following a 1.25 million dollar investment from Rohan Oza and continues to manufacture its products in a dedicated facility in Muskego, Wisconsin. With this latest distribution deal, Jackson’s reinforces its position in the competitive better-for-you snack category, moving beyond natural food stores into mass-market retail channels.