The collaboration marks the second major partnership between the Shelton-based watchmaker and Warner Bros. Pictures, following a previous effort tied to the Superman franchise. Designers aimed to capture a specific, defiant energy, incorporating custom rotating rings, luminant hands, and graphics that mirror the T-shirt worn by the character on screen. According to Shari Fabiani, CMO of Timex Group, the design is intended to serve as a wearable reminder of independence and self-expression.

Julie Moore, SVP of Global Brand Partnerships at Warner Bros. Pictures, noted that the watch targets fans who identify with the character’s fearless nature. The product is available for preorder starting June 23 via the company’s website, positioning it as a cornerstone of the marketing push for the Craig Gillespie-directed film.