The brand, which centers its philosophy on the mantra Defense Before Beauty, argues that effective barrier protection begins at the sink. By reengineering its former balancing foam into a cushiony jelly texture, the company aims to reduce physical friction during washing. This updated version incorporates amino acid–based surfactants and protease enzymes to clear impurities while preserving the skin’s moisture barrier.

At the core of the product is PEPTIBRID, a patented peptide designed to maintain skin comfort without the post-wash tightness common in traditional cleansers. The formula also utilizes Centella Asiatica, a microbiome complex, and squalane to address barrier health. This launch serves as a direct response to customer demand for the return of the discontinued Daily-C Balancing Foam, now offered at a 38% discount from its standard $15.99 retail price.