The custom table serves as the focal point of a new promotional push by the St. Simons Island-based snack brand, intended to highlight the intersection of home entertaining and major sporting events. Beyond the novelty of the snack-themed game, the campaign emphasizes the company’s broader strategy of minimizing kitchen prep time so hosts can remain engaged with the match.

Kelly Rabinowitz, Director of Marketing for Frozen Retail Brands at Rich Products, noted that the promotion aims to blend the competitive spirit of soccer with the social nature of group snacking. Fans can track the contest through the official @farmrichsnacks Instagram account, with the entry period spanning from June 30 through July 18. A winner will be selected and notified on July 19.