The celebrations begin in July across 11 U.S. manufacturing communities, including facilities in Ohio, Iowa, Tennessee, and Massachusetts. Whirlpool maintains a significant domestic footprint, with approximately 80 percent of its major appliances sold in the U.S. produced in local factories. Over the last decade alone, the company has funneled $23 billion into domestic manufacturing, labor, and logistics, positioning itself as a cornerstone of American industrial longevity.

Beyond production, the corporation has integrated itself into local social infrastructure through long-standing partnerships. A 27-year collaboration with Habitat for Humanity has resulted in $160 million in donations and the installation of appliances in thousands of homes. Programs such as Care Counts and the Feel Good Fridge initiative currently support fresh food access for 25,000 families and address student absenteeism across 160 schools. According to internal data, three-quarters of U.S. households currently own at least one product from the company’s portfolio, which includes brands like KitchenAid, Maytag, and JennAir.

Chairman and CEO Marc Bitzer noted that the upcoming consumer campaign, scheduled for August, will focus on the multi-generational impact of these appliances on American family life. This momentum will culminate on November 11, the company's official anniversary date. By highlighting the history of its machines—from the appliances used by grandparents to the modern laundry rooms of today—the firm aims to reinforce its role as a steady fixture in domestic life since 1911.