The change, announced June 25, 2026, does not signal a shift in ownership, staffing, or daily management. The dealership will continue to operate from its established location at 11151 Highway 49, serving customers across Gulfport, Biloxi, and the surrounding region. General Manager Jeff Beard emphasized that the move is intended to provide a more consistent retail experience, leveraging the scale of the international automotive group to improve transparency and convenience for local drivers.

Group 1 Automotive, which has held the Gulfport location for nearly two decades, oversees a portfolio of 250 dealerships and 310 franchises across the U.S. and U.K. By adopting the unified brand, the company aims to simplify its market presence, ensuring that the same team and Honda expertise remain accessible under a clearer, corporate-aligned banner.