The celebrations center on the city's unique maritime legacy, with events planned around Cannery Row and the downtown core. Tourists can explore sites such as the San Carlos Cathedral, California’s oldest stone building, or the Cooper-Molera Adobe, which bridges the gap between 1800s architecture and modern amenities. The city is also promoting interactive experiences, including historic walking tours along the Monterey Bay Coastal Recreation Trail and transit via the MST Trolley to connect major landmarks like the aquarium.

To capture the influx of travelers, the Inns of Monterey collection has rolled out specific incentives across its five properties. The Casa Munras Garden Hotel & Spa is offering a 20% discount on select dates, while the beachfront Spindrift Inn is providing 15% off room rates for those overlooking the bay. Other properties, such as the Monterey Bay Inn and the Victorian Inn, are utilizing tiered discount structures and pet-friendly packages to attract longer-term guests. The Wave Street Inn has pivoted toward active tourism, offering an Adventure Package that bundles kayak, bike, or paddleboard rentals with accommodations for visitors looking to explore the shoreline.