CEO Mike Kocsis noted that the organization’s industry relationships have evolved beyond simple transactions, centering instead on shared accountability for both people and the planet. This collaborative approach yielded 7,808 operational improvements among producers seeking certification throughout the year. The network now spans more than 8,500 individual members and 30 corporate partners.

Consumer research conducted by GlobeScan in major markets—including the United States, United Kingdom, France, Spain, and Canada—reveals significant market penetration for the BAP label. Two-thirds of surveyed consumers expressed trust in the certification, with over half indicating that the label directly influences their purchasing decisions. Beyond certification, the organization expanded its reach through digital education, recording 1 million pageviews for its publication, The Advocate, and a 22% increase in downloads for its Aquademia podcast.