Starting June 25, collectors can secure the new merchandise through Godzilla.com, Amazon, and GameStop, with a broader retail rollout at Target and GameStop stores slated for later this summer. The Godziburst line features 3.5-inch figures designed with interchangeable limbs, weapons, and effects, allowing users to mix and match components to build unique kaiju combinations. To deepen the experience, each package includes a QR code providing access to an exclusive stop-motion animated series.

Complementing the customizable sets is the Godzilla Scramble line, which offers a playful twist on the iconic monster. These toys arrive in an egg-shaped form that transforms into a 4.5-inch tall figure. The collection includes seven variants featuring eccentric patterns, such as hamburger, ice cream, and zebra designs, alongside a rare chase figure. Tomoaki Ishikawa, Senior Vice President of the Brand Toy Department, noted that these lines intend to foster creativity and imaginative play for both longtime enthusiasts and a new generation of monster fans.