At the Stadium Fan Experience hubs, attendees can navigate football-themed challenges powered by the company’s flagship electronics. The VR Penalty Kick Master, supported by the XR10 Laser Projector, simulates the pressure of a high-stakes shootout on a massive display, while the "Three Colors Match-3" game uses gesture controls on 116-inch RGB MiniLED UXS televisions to demonstrate display responsiveness.

Beyond the stadiums, FIFA Fan Festival venues host AI-integrated activities such as the Champion Frame challenge, which generates personalized digital player cards for participants. These activations extend to casual games including Football Darts and tabletop setups, designed to bridge the gap between broadcast technology and live entertainment. According to Omdia, Hisense maintains a leading position in the 100-inch and over TV market, a segment the brand is leveraging to showcase its RGB MiniLED innovation to a global audience of tournament visitors.