At various host city venues, fans can test their reflexes through gesture-controlled games on 116-inch RGB MiniLED UXS televisions or face virtual goalkeepers via XR10 flagship laser projectors. These installations range from digital penalty shootouts to AI-powered photo challenges where visitors recreate iconic tournament celebrations to receive personalized digital player cards. The activations emphasize the brand’s push into interactive entertainment, utilizing smart-screen refrigerators and specialized gaming stations to showcase hardware capabilities beyond standard home viewing.

Beyond the tournament’s official sites, the company is mirroring these experiences in global markets to promote its latest consumer electronics. By blending traditional football-themed attractions like tabletop games and dart challenges with their proprietary MiniLED and projection technology, the brand aims to solidify its market position as the official sponsor of the 2026 games. This strategy follows their reported top-tier global ranking in the 100-inch and larger television segment, leveraging the visibility of the World Cup to demonstrate the integration of smart home tech into live sporting environments.