The partnership integrates BoomerangFX’s end-to-end software—which includes the AUVIA AI Clinic Co-Pilot—into the creative services offered by the Nuneaton-based agency. For nearly two decades, Web Marketing Clinic, led by founder Mark Bugg, has managed branding and digital strategy for cosmetic surgeons and specialty practices. This alliance shifts the focus toward a unified system that handles everything from initial advertising and automated lead follow-up to clinical charting and billing.

BoomerangFX, co-founded by Jerome Dwight and Dr. Stephen Mulholland, has seen rapid adoption following the opening of its London headquarters. The company’s platform currently serves over 10,000 practices globally. By embedding the AUVIA system—which autonomously handles consultations and appointment bookings—into the agency's existing client base, the firms expect to solve the industry-wide struggle of converting digital inquiries into booked treatments. The deal is effective immediately, bringing a consolidated growth engine to aesthetic and wellness clinics throughout the EMEA region.