The appointment establishes Union Marine as the primary outlet for Regal vessels at its locations in Seattle, Issaquah, Fife, and Bellingham. By integrating Regal’s American-made craft with a localized service model, the dealership aims to align high-end engineering with the specific requirements of regional boaters. CEO Kevin Roggenbuck highlighted the shared family-owned status of both companies as a driver for the collaboration, emphasizing a focus on long-term client experience over simple retail transactions.

Every purchase of a new Regal Express Cruiser or Yacht now includes a three-year membership to the Regal Royalty Club. This program covers all manufacturer-recommended maintenance and haul-outs at no additional cost. Members also gain priority scheduling for emergency repairs, white-glove delivery to their private slips, and on-water training from licensed captains. The package is rounded out by a three-year TowboatUS subscription and a specialized Coast Guard safety kit, ensuring that owners receive a fully equipped, turnkey vessel upon delivery.