The Bulldog PR Awards, judged by an elite panel of journalists and industry veterans, highlight campaigns that demonstrate measurable shifts in communications strategy. The partnership between the McLean-based agency and Brandi AI focused on the necessity of aligning owned content with the authority signals required by AI models. By optimizing website architecture and launching a targeted blog series, the team ensured their expertise was accurately reflected in AI-generated answers to high-intent industry queries.

The results over a 120-day period proved significant. GMG saw its mentions in AI-generated responses jump by 830%, while its domain citation rate in Google AI Overviews surged by 6,186%. Beyond AI visibility, the campaign generated a secondary lift in traditional search metrics, including a 300% increase in click-throughs and the acquisition of new business leads directly linked to AI-driven discovery. Michiko Morales, president of Gabriel Marketing Group, noted that the win validates a fundamental change in how PR creates business value as AI becomes the primary gateway for buyer research.