The collaboration introduces the PrizePicks Party Deck, a premium hospitality space within State Farm Arena designed for game-day viewing, concerts, and comedy events. Beyond physical space, the partnership extends to digital content, with PrizePicks becoming the presenting sponsor of the Hawks AF podcast, hosted by Atlanta native D.C. Young Fly.

Joey Molko, Senior Vice President of Partnerships at PrizePicks, noted that the deal reflects the company's local roots and a shared desire to deepen fan engagement. Andrew Saltzman, President of Business Enterprise for the Hawks and State Farm Arena, added that the alliance leverages the two organizations' deep connections to the city. This move builds on the company's broader league-wide status as an Official Daily Fantasy Sports Partner of the NBA, while emphasizing a commitment to responsible gaming practices following the company's 2025 iCAP accreditation from the National Council on Problem Gambling.