The holiday serves as a tribute to the dish’s history in American social life, from backyard picnics to bridal showers. To participate, rewards members can secure a free scoop of any flavor via the company’s mobile app, with the voucher remaining valid for 30 days. Those who have not yet registered may join the program by downloading the application ahead of the event date.

In-store activations include the distribution of exclusive brand stickers and interactive flavor proclamations for social media sharing. Beyond the physical restaurants, the brand is running a week-long series of giveaways on its Facebook and Instagram pages, offering prizes such as a year’s supply of chicken salad. President and CEO Scott Deviney noted that the day is intended to celebrate the dish’s capacity to connect generations. The company will host a flagship event at its Woodstock, Georgia, location to highlight its local roots and ongoing expansion across 23 states.