Starting June 29, guests can access half-price golf at all locations every Monday through Thursday. The chain is also reviving its Sunday Funday promotion, which lowers bay rates to $20 per hour, effectively costing $5 per person for groups of four. To complement the play, Topgolf is introducing a menu of $5 beers and $6 margaritas available daily throughout the summer.

CEO David McKillips positioned the push as a bid to drive engagement through high-value experiences. The company is further incentivizing visits with an Ultimate Summer Sweepstakes running from July 6 to September 7. Customers who book a bay during this window are automatically entered for a grand prize that includes a year of play, private coaching, and a catered VIP event for up to 12 guests. Those looking to enter without a purchase can register through the official Topgolf website.