The 2026 edition, themed "Defining Victory: Shaping Gaming for the Next Era of Competition," aims to dissect the intersection of artificial intelligence, capital investment, and evolving fan behavior. Organizers are shifting the event structure to include an invitation-only opening day on October 30, designed to facilitate high-level networking and workshops before the formal conference agenda begins. This year’s programming directly precedes the Esports Nations Cup, which kicks off in the Saudi capital on November 2.

Hans Jagnow, Director of the conference, noted that the dual-city strategy reflects a broader ambition to connect global stakeholders across gaming, sport, and technology. The event builds on a 2025 turnout that drew over 1,500 delegates, including executives from major publishers like Ubisoft, Sony, and Amazon. With professional partnerships secured through Richard Attias & Associates and Maanna Strategic Communications, the foundation intends to leverage these meetings to drive further strategic agreements and industry growth.