The shift represents a departure from the company’s traditional model of pairing virtual services exclusively with onsite care. By moving into new markets digitally, the organization aims to provide clinical support to patients who reside far from specialized facilities or require the discretion of home-based treatment. CEO Brett Cohen noted that addiction does not pause for geography, framing the move as a strategy to reach individuals who cannot access in-person care.

Patients enrolled in the program gain access to group therapy, individual counseling, and skill-building workshops conducted on HIPAA-compliant platforms. The curriculum incorporates evidence-based methods such as Cognitive Behavioral Therapy and Dialectical Behavior Therapy, alongside treatment for co-occurring mental health disorders. The offering is specifically designed for adults transitioning from residential programs or those seeking intervention before substance use escalates. To support accessibility, the organization accepts over 80 major insurance plans and maintains 24/7 admissions staff to coordinate care.