The Viper GTS-R, a vehicle that cemented its reputation with five international GT championships and a historic 2000 win at the Rolex 24 Hours of Daytona, arrives in-game with exclusive customization options. Dodge CEO Matt McAlear noted that the integration aims to bridge the brand’s storied performance heritage with a new generation of enthusiasts, allowing millions to experience the car’s legacy in a virtual environment.

This limited-time event runs through July 12, offering players a chance to engage with the machine that dominated the 24 Hours of Le Mans in the late 1990s. Beyond the digital track, Dodge continues to push its physical lineup, ranging from the 670-horsepower all-electric Charger Daytona Scat Pack to the 710-horsepower Durango SRT Hellcat, maintaining its focus on high-performance engineering across both real and simulated worlds.