The transition follows an initial 25 percent investment in 2023, during which both companies collaborated on product development and commercial strategy. Timex Group CEO Tobias Reiss-Schmidt cited the brand's recent return to growth as the primary driver for the full buyout, noting that the company plans to leverage its manufacturing and distribution scale to accelerate the brand’s reach. Despite the shift in ownership, Daniel Wellington will maintain its distinct identity and minimalist design heritage.

Filip Tysander, who founded the brand with the aim of making timeless styles accessible, expressed confidence in the transition. He noted that Timex has demonstrated respect for the company's core identity throughout their partnership. While the financial details of the transaction remain undisclosed, the acquisition marks a significant consolidation in the accessories market, positioning Timex to further utilize its global platform to manage a broader range of design-led labels.