The brand’s growth is underpinned by a significant geographical push, including recent entries into Costa Rica and Argentina. With a network now spanning over 670 cities and 700 sales outlets, the company is positioning its mid-size SUV #5 as a primary volume driver across new markets such as New Zealand, Chile, the UAE, and Egypt. This footprint expansion coincides with a broader portfolio strategy that aims to grow the product lineup from three to five distinct models by the end of the year.

Global CEO Tong Xiangbei characterized 2026 as a pivotal transition, focusing on scaling operations and refining the smart care service ecosystem. This commitment to premium positioning is reflected in the upcoming October debut of the smart #2 at the Paris Motor Show and the recent introduction of the #6 EHD. The latter, a premium fastback sedan, marks the brand's entry into a new segment, boasting an executive-level interior and a 1,810 km CLTC range. To reinforce this identity, the company has tapped artist Jessie J to anchor its new "Change of Perspectives" campaign, distancing the marque from its compact-only past and cementing its shift toward a sophisticated, tech-forward premium identity.