The pouches, which users tuck between the lip and gum, bypass the digestive system through a proprietary water-soluble nanoemulsion. This method typically results in an onset time of 10 to 30 minutes, addressing common consumer complaints regarding the long wait and inconsistent dosing associated with traditional cannabis edibles. Each pouch delivers a consistent 10mg of cannabis-derived THC, allowing for precise, session-based control.

Beyond convenience, the brand emphasizes a clean ingredient profile, including xylitol to support oral health and mitigate dry mouth. As the product rolls out across New York retailers, it is finding a receptive audience among both long-term consumers and those seeking a low-profile, predictable experience. According to Nir Saar, founder of KSHN, the company aimed to eliminate the guesswork and overshooting often tied to cannabis consumption, positioning the pouch as a new category rather than a mere alternative to existing products.