The partnership grants TPG clients access to Brandi AI’s intelligence layer, which tracks how brands are portrayed in AI-generated answers. By auditing current visibility and identifying gaps in trust signals, the agency aims to move beyond traditional search engine rankings to ensure brands remain authoritative in the new AI-driven buyer journey.

"Brandi AI reveals what is influencing visibility, from missing context to weak trust signals, so that we can take clear, data-backed action," said Jackie Liu, senior vice president at The Pollack Group. The initiative covers a diverse range of sectors, including technology, travel, financial services, and consumer goods. For agencies and their clients, the shift addresses a growing concern: high performance in traditional search does not guarantee accurate representation in AI summaries. By monitoring these channels regularly, TPG plans to help brands close the gap between traditional digital visibility and AI-era authority.