The collaboration targets a market defined by a influx of new entrants and intense competition for talent. By combining Big Red Oak’s creative design and narrative-building capabilities with New Hill Consulting’s federal policy expertise, the firms aim to assist operators and industry associations in navigating an increasingly crowded media landscape.

Jackie Toth, owner of New Hill Consulting, noted that success in the current climate depends on delivering precise narratives to investors and policymakers rather than relying on technical jargon. Lee de Lang, founder of Big Red Oak, added that the venture seeks to uncover the human elements within complex policy debates to foster greater public trust. The joint service provides clients with a streamlined suite of offerings, including executive positioning, video production, web development, and earned media engagement, designed to provide agency-level strategy with the agility of a smaller team.