The brand's new protocol utilizes a proprietary blend of amino acids, hydrolyzed rice proteins, hyaluronic acid, and glycosaminoglycans. According to internal clinical testing, the system demonstrates significant results: 72.9% of hair bonds are rebuilt after a single salon treatment, with efficacy climbing to 93.5% after five home-use cycles. Milk_shake artist Wendy Walker emphasizes that the technology is accumulative, allowing clients to maintain structural integrity between professional appointments.

The collection includes a salon-exclusive pre-shampoo treatment, a standard shampoo, conditioner, intensive mask, and a heat-protectant leave-in formula. These products are designed to address the tactile experience of hair health rather than focusing solely on reconstruction. The full line became available on July 1, 2026, through the company's website, Amazon, and professional salons across the United States.