The company’s local footprint—which includes Platinum Realty, United Country Real Estate, and United Real Estate | Kansas City—benefited from a 38% increase in agent headcount during 2025. This surge in personnel follows a strategic shift toward a business model designed to minimize overhead while maximizing agent flexibility. By allowing professionals to select specific tools and marketing resources, the firm has prioritized individual productivity over standardized corporate mandates.

CEO Dan Duffy attributes this momentum to the firm’s proprietary BullseyeAI platform. By owning the underlying technology, the company claims it can bypass lengthy development cycles, rolling out service enhancements in real-time to match fluctuating market conditions. This focus on internal infrastructure supports a broader network that handled 91,700 transactions globally last year, reinforcing the group's position as a major player in both urban and rural real estate segments.