The company’s new offering hit the market with a successful deployment at Sunrise, the Swiss telecommunications provider. This implementation serves as the first commercial test of Egardia’s international strategy, which shifts its business focus from consumer-facing DIY alarm systems to backend technology partnerships. By integrating Egardia’s cloud-based infrastructure, operators can now bypass years of development time and avoid the need for multiple technology partners.

Egardia CEO Robin Rietveld noted that consumers are increasingly demanding trusted digital services that extend beyond simple data or voice plans. The platform provides a turnkey solution, allowing companies to maintain full ownership of their customer relationships while diversifying revenue streams. Following the Sunrise rollout, Egardia is targeting additional European operators, positioning its SaaS-based model as a scalable solution for companies looking to bolster customer retention in an era where connectivity alone is no longer sufficient to guarantee market loyalty.