The partnership marks a strategic pivot for the vehicle builder as it looks to solidify its position in a niche category that avoids traditional restoration in favor of bespoke craftsmanship. Each vehicle requires over 900 hours of labor to marry a modern chassis with classic design, resulting in FMVSS-compliant machines equipped with six airbags and contemporary safety systems. By producing more than 250 vehicles annually for a clientele of athletes and collectors, the company has outgrown its earlier iteration as Vintage Broncos.

Trevelino/Keller, which draws on its historical work with brands like Carvana, will lead the effort to amplify this growth through executive thought leadership and a comprehensive digital refresh. Dean Trevelino, co-CEO of the agency, noted that the collaboration mirrors the firm’s previous work in category-disrupting automotive ventures. For Chau Nguyen, the move is calculated to transition the company from a boutique builder into a recognized leader in the luxury performance market.