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Money Talk

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We-Vibe and Adam & Eve Launch Nine-City Pleasure Tour

A custom-built tour bus is set to traverse the United States this summer, as We-Vibe and Adam & Eve Stores team up for a mobile pop-up event titled "Experience an Ourgasm." The campaign kicks off July 18 in West Valley City, Utah, promoting a shared approach to sexual wellness.

The roadshow highlights the launch of the Chorus Pro, a vibrator engineered specifically for couples. Visitors at each of the nine stops can enter a specialized trailer to test the device and engage with educational resources centered on sexual health. The tour represents a strategic shift in marketing, moving away from solitary product usage toward interactive, partnered experiences.

"Vibrators have long been seen as a solo experience," said Stephanie Ingram, B2B Marketing Manager at LoveHoney Group. "At We-Vibe, we believe the best vibes are the ones you share." By integrating interactive activities and exclusive event-day discounts, the organizers aim to demystify pleasure products while reinforcing the "ourgasm" concept—a shared climax designed for long-term partners. The tour concludes its cross-country route in North Carolina, following stops across various states including Nevada.

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