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Money Talk

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First Horizon Bank Appoints Craig Netterville to Lead Baton Rouge Market

After two decades of local leadership within the firm, Craig A. Netterville has been named Senior Vice President and Baton Rouge President for First Horizon Bank. A Baton Rouge native and LSU alumnus, Netterville moves into the role after successfully heading the bank’s Private Client team through a period of significant growth.

First Horizon Bank Appoints Craig Netterville to Lead Baton Rouge Market
Photo: Bio & News

Tony Adams, the bank’s Gulf States Regional President, cited Netterville’s deep community roots and his ability to balance large-scale institutional capabilities with personalized, relationship-focused service as the primary drivers for the promotion. The appointment signals a commitment to maintaining the firm’s local market strategy.

Beyond his corporate responsibilities, Netterville maintains an extensive footprint in regional governance and civic affairs. He currently serves on the Louisiana State Civil Service Commission and has held leadership positions with the Baton Rouge Area Chamber, the Franciscan Missionaries of Our Lady University, and the Istrouma Area Boy Scouts. Based in Memphis, First Horizon Corp. oversees $84.1 billion in assets and operates across 12 states in the southern United States.

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