Held from June 25–27, the activation served as the first major consumer experience for the Blue Peptide Bakuchiol Plump Glow Serum and the Plump Bounce Cream. COSRX secured its presence through Millions Seoul, a partner of the creator platform DMIL, positioning the brand alongside 20 other Korean beauty labels. The booth, designed to mimic the signature hue of Copper Peptide (GHK-Cu), drew consistent crowds of 2,000 people per day.

The product launch addresses concerns regarding skin elasticity and firmness, particularly those linked to rapid weight changes. Board-certified dermatologists Dr. Dendy Engelman and Dr. Mamina Turegano highlighted the formulation’s use of Bakuchiol as a gentle retinol alternative to support the skin barrier. Influencers including @emmycombss, @lyanna_kea, and @sarahpalmyra sampled the line on-site, integrating the products into their content streams. The full collection is currently available via Amazon and TikTok Shop.