The campaign features a 30-second digital spot that riffs on Hubbard’s infamous "How many sandwiches have you made for me?" moment, recasting the reality star as a brand ambassador for the company's latest menu expansion. The Summer Duo pairs any of the three new chicken flatbread varieties—Chipotle, Ranch, or Pesto—with the Activator Recovery Watermelon Smoothie. Each flatbread contains 15 grams of protein and holds at or below the 270-calorie mark.

Claudia Schaefer, Smoothie King’s chief marketing officer, noted that the partnership aims to highlight the brand's pivot toward more substantial food options. This move follows the company's 2025 introduction of its Power Eats menu, which recently received a health innovation award. The Dallas-based franchise, which operates over 1,200 locations, is leveraging this summer push to further establish itself as a destination for balanced, on-the-go meals rather than just beverages.