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Independent Financial Group Adds $1 Billion in Assets to Recruiting Fold

San Diego-based Independent Financial Group has secured over $1 billion in client assets this year, onboarding a wave of established advisor offices. The influx follows a strategic expansion of the firm’s national recruiting and transition teams, signaling a shift in how experienced wealth managers select their long-term partners.

Independent Financial Group Adds $1 Billion in Assets to Recruiting Fold
Photo: Bio & News

The firm’s recent growth is rooted in a deliberate pivot toward high-touch service, distancing itself from the scale-heavy models often seen at public or venture-backed competitors. By adding four regional recruiters to cover the West Coast, Mountain, Midwest, and East Coast markets, the firm has successfully targeted advisors seeking autonomy over institutional bureaucracy. According to Co-Founder David Fischer, the focus remains on quality over quantity, prioritizing advisors whose practices align with the firm’s boutique culture.

New additions to the platform include practices led by Sam Baakalini, Jacob O'Bannion, Colton Smith, Parker Smith, Ronald Martin, Eric and John Hoemeyer, Paula Strumbly, MJ Morrello, and Scott Foster. These advisors join from firms such as LPL Financial, Osaic, and Allstate Financial Services. Currently ranked 14th among independent broker-dealers by revenue, the company maintains a high average production per advisor, reinforcing its standing as a destination for experienced professionals. Fischer notes that current market trends show advisors increasingly prioritizing firm accessibility and cultural alignment over upfront economic incentives when planning their next career chapter.

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