The strategic pivot marks a transition from a traditional Life Sciences focus toward a broader model encompassing digital health, provider workflows, and AI-enabled care delivery. Hunter, who joins from Jarrard where he led the firm’s health technology practice, will work alongside Senior Vice President Melissa Barry to integrate these disciplines. His background includes co-founding The Bulleit Group, a firm recognized for its work in deep technology and AI communications.

To sharpen its market positioning, the agency has also recruited Cath Anderson, Chief Communications Officer at Akido, as a senior advisor. Anderson brings two decades of experience from major technology and health entities, including Anthropic, Apple, and Cityblock Health. This expansion follows a period of growth for the agency, which recently secured client mandates with Heidi Health, Sage, and Virta Health. According to co-CEO Tyler Perry, the move is designed to support companies navigating the shift where data and AI are reshaping traditional care models.