The centerpiece of this push is the award-winning XR10 Laser Projector, capable of casting images up to 300 inches. Designed to handle the high-speed movement of football, the unit emphasizes brightness and color accuracy to ensure that knockout matches retain cinematic impact. Complementing the projector is the L9Q TriChroma Laser TV, which targets users who want a large-scale experience without needing to black out their rooms. Its ambient light rejection technology allows for clear visuals even during daytime matches.

Jason Ou, President of Hisense Middle East and Africa, noted that the high performance of regional teams has intensified local demand for premium viewing setups. By focusing on ultra-large displays, the company aims to replicate the collective energy of a stadium environment. According to data from Omdia, Hisense maintains the top global market position for TVs 100 inches and larger, a segment the brand is aggressively expanding as it utilizes its status as an official tournament sponsor to drive hardware sales through authorized regional retailers.